PO Box 1343
Alameda, CA 94501
(510) 865-3636

2015 Webster Street Fair (formerly Neptune Beach CC)

Saturday, September 12, 2015 - Sunday, September 13, 2015 (10am - 6pm)
Webster Street from Central Ave to Pacific Ave - 1533 Webster Street is midfair, Alameda, CA, 94501
Get Directions

If this is your first application in 2015, please see 2015 Festival Productions Annual Application Processing Fee listed above.

This traditional mid-September event has gone by many names over the years. It started out as the Peanut Butter and Jam Festival, then was shortened to the Jam, and three years ago it was renamed to the Neptune Beach Community Celebration in order to capitalize on the 1920s amusement part known as Neptune Beach - "The Coney Island of the West." This event will continue the Alameda tradition of celebrating the amusement park with a large family friendly section featuring a ferris wheel (Saturday Only), bounces, water attractions, and an old fashioned Penny Arcade (actually 25 cents adjusted for inflation).

But, don't think this is going to be a kids and families only event. The Roaring 20s theme will cater to a broader range of guests. The main stage will feature continuous entertainment starting at noon and the event will take advantage of the Prohibition theme by setting up a speakeasy complete with "bathtub gin" and "hooch whiskey" based drinks provided by Alameda's own St. George Distillery. The City's local wineries and breweries will also be pouring their best and cross promoting. Plans for the vintage car show are also well underway.

This year's advertising will be expanded beyond the Alameda area and reach the entire east bay area to market this unique Neptune Beach/Roaring 20s theme. The target market being families and Millennials. Artist space fees have been lowered to $75 per day making this the least expensive two day street show in Alameda.

APPLICATION DEADLINE: July 15, 2015

Standard Fees for 10' x 10' spaces:    

Arts & Crafts - $100 for Saturday only   $150 for two days    

Commercial - $300 General   $200 Local Alameda Business (business license required)    

Gov't or Nonprofit 501(c)(3) only - $75 per day    $100   for two days.

Food - Local Restaurants/Caters Only -  $325 for 10' x 10' space, canopy, health permit & ad.  $200 for a 5' x 10', canopy, permit, and ad.

Optional professional heavy duty booth rental (with 1 table and 2 chairs) - $200

Event Sponsors should contact FP at (510) 865-3636 for additional information and participation levels.