PO Box 1343
Alameda, CA 94501
(510) 865-3636

2023 Pacific Coast Fog Fest in Pacifica

Saturday, September 23, 2023 - Friday, January 12, 2024 (10am - 6pm)
Palmetto Ave Pacifica - Palmetto Ave at Santa Maria, Pacifica, CA, 94044
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If this is your first application in 2023, please see 2023 Festival Productions Annual Application Processing Fee listed above.

The Fog Fest is back. This unique event takes place along the beautiful coast of Pacifica. The Fog Fest weekend kicks off the with its traditional Saturday morning parade and Fog Jog on Sunday morning, both great sale starts to the day. Additional festival draws are the Fog Fest’s signature Fog Cutter cocktail, professional sand sculpture, Sunday Family Fun Fest, and over 200 vendor booths lining Palmetto Ave. Spaces are 10'x10'. Late Friday set up (after 6 PM) is available. Security is provided over Saturday night only. Sponsorships available. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.

Returning artists will have preference to have their 2022 space reassigned to them until April 30th. Applications that are not complete or the space fee has not been paid for at least 21 days before the event date will automatically be cancelled.

ON GOING JURY DATES:  May 15, July 20, August 25. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.

Space Fees:  Arts & Craft-$350. Space Fees:  Arts & Craft-$350. There is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.

FP will accept a $100 refundable deposit that will guarantee your space if paid within 10 days of receiving an acceptance of your application.  The $100 will be applied to the total fee you are required to pay.   

                   Local Address Pacifica Commercial/Professional Services-$500   (Pacifica business      

                                    license required) 

                   SPECIALTY non-Pacifica Commercial Businesses. - $500 (Contact FP before applying)

                   Non-Pacifica Commercial/Professional Services-$1,000

                   Gov't or local Pacifica non-profit community groups only -$225 

                   Guaranteed Corner Space - $125

If you need to rent a walkin or counter booth, the charge is $275, includes 1 table and 2 chairs.  (not required if you bring your own equipment) 

Vendor originated cancellations will receive a full refund if the cancellation occurs 30 days or more before the Saturday event date. Vendor cancellations within 30 days of the Saturday event day do not qualify for any refund amount.