PO Box 1343
Alameda, CA 94501
(510) 865-3636

Welcome to the the Festival Productions online application website.

This site contains:

  • A complete listing of all events we are producing this season
  • A brief description of each event
  • A schedule of space fees for each event in a number of categories
  • General instructions that pertain to all events, such as space size, availability of electricity, etc.
  • How to apply for any of our events

Calendar of Events

Scroll down past the buttons to the EVENT CALENDAR section of this page to view the complete schedule of events and read a brief description of each event. To obtain additional information about each event, click on the GENERAL INFORMATION ALL FESTIVALS button below. If you still have questions regarding a specific event, please click on the CONTACT US button at the top of this page and send your question in via email.


How to Sign Up for an Event

This website allows you to apply for any of our events without the need to fill out a paper application, collect paper photos, or mail in a payment (You still have the option of sending in a check if you prefer that form of payment). Additionally, you can check the status of your application, receive your acceptance, get your space assignments, and download a site map all from the comfort of your home.

First Time Applicants

If this is your first time using our online application process, please start by thoroughly reading the description of the application process, the general instructions for all festivals, and the event description in the calendar section below. Just click on the HOW TO APPLY FOR AN EVENT and GENERAL INFORMATION ALL FESTIVALS buttons below. Once you have read all the instructions, you can click on the NEW APPLICANTS APPLY ONLINE button to fill out and submit an online application.

Applicants with existing vendor accounts

If you have applied for any of our events in the past, you should have a vendor account already set up. Type in your user name (email address) and enter your password.Then click on the LOGIN button to the right to gain access to your account page. If you do not remember your user name or password, DO NOT CREATE A NEW ACCOUNT

If you create a new account, you will lose any priority status and all the previous event and space assignment history. To retrieve your access information, click on the FORGOT PASSWORD link.

If you are an existing vendor, please enter your authentication information below.
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2023 Pacific Coast Fog Fest in Pacifica
Saturday, September 23, 2023 - Friday, December 15, 2023 (10am - 6pm)
Palmetto Ave Pacifica - Palmetto Ave at Santa Maria, Pacifica, CA, 94044
More Information | Get Directions

If this is your first application in 2023, please see 2023 Festival Productions Annual Application Processing Fee listed above.

The Fog Fest is back. This unique event takes place along the beautiful coast of Pacifica. The Fog Fest weekend kicks off the with its traditional Saturday morning parade and Fog Jog on Sunday morning, both great sale starts to the day. Additional festival draws are the Fog Fest’s signature Fog Cutter cocktail, professional sand sculpture, Sunday Family Fun Fest, and over 200 vendor booths lining Palmetto Ave. Spaces are 10'x10'. Late Friday set up (after 6 PM) is available. Security is provided over Saturday night only. Sponsorships available. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.

Returning artists will have preference to have their 2021 space reassigned to them until April 30th. Applications that are not complete or the space fee has not been paid for at least 21 days before the event date will automatically be cancelled.

ON GOING JURY DATES:  May 15, July 20, August 25. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.

Space Fees:  Arts & Craft-$350. There is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.

FP will accept a $100 refundable deposit that will guarantee your space if paid within 10 days of receiving an acceptance of your application.  The $100 will be applied to the total fee you are required to pay.   

                   Local Address Pacifica Commercial/Professional Services-$500   (Pacifica business      

                                    license required) 

                   SPECIALTY non-Pacifica Commercial Businesses. - $500 (Contact FP before applying)

                   Non-Pacifica Commercial/Professional Services-$1,000

                   Gov't or local Pacifica non-profit community groups only -$225 

                   Guaranteed Corner Space - $125

If you need to rent a walkin or counter booth, the charge is $275, includes 1 table and 2 chairs.  (not required if you bring your own equipment)  

Vendor originated cancellations will receive a full refund if the cancellation occurs 30 days or more before the Saturday event date. Vendor cancellations within 30 days of the Saturday event day do not qualify for any refund amount.