Welcome to the the Festival Productions online application website.
This site contains:
- A complete listing of all events we are producing this season
- A brief description of each event
- A schedule of space fees for each event in a number of categories
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- General instructions that pertain to all events, such as space size, availability of electricity, etc.
- How to apply for any of our events
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Calendar of Events
Scroll down past the buttons to the EVENT CALENDAR section of this page to view the complete schedule of events and read a brief description of each event. To obtain additional information about each event, click on the GENERAL INFORMATION ALL FESTIVALS button below. If you still have questions regarding a specific event, please click on the CONTACT US button at the top of this page and send your question in via email. |
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How to Sign Up for an Event
This website allows you to apply for any of our events without the need to fill out a paper application, collect paper photos, or mail in a payment (You still have the option of sending in a check if you prefer that form of payment). Additionally, you can check the status of your application, receive your acceptance, get your space assignments, and download a site map all from the comfort of your home.
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First Time Applicants
If this is your first time using our online application process, please start by thoroughly reading the description of the application process, the general instructions for all festivals, and the event description in the calendar section below. Just click on the HOW TO APPLY FOR AN EVENT and GENERAL INFORMATION ALL FESTIVALS buttons below. Once you have read all the instructions, you can click on the NEW APPLICANTS APPLY ONLINE button to fill out and submit an online application. |
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Applicants with existing vendor accounts
If you have applied for any of our events in the past, you should have a vendor account already set up. Type in your user name (email address) and enter your password.Then click on the LOGIN button to the right to gain access to your account page. If you do not remember your user name or password, DO NOT CREATE A NEW ACCOUNT
If you create a new account, you will lose any priority status and all the previous event and space assignment history. To retrieve your access information, click on the FORGOT PASSWORD link. |
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EVENT CALENDAR
Wednesday, January 1, 2025 - Wednesday, December 31, 2025 (10 - 5am) |
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Each year, Festival Productions reviews all applications regardless of whether the vendor is a returning artist, commercial enterprise, non-profit organization, food vendor, or a first time applicant in any of these categories. Event sponsors are not required to have their information reviewed as these organizations have been screened by the hosting organization.
In order to have your show application processed for any Festival Productions show, you must select this "event" by checking the box to the left of the application event selection page the first time you apply for an event. Be sure that the number of spaces requested is set to "1", because you only need to pay one application processing fee for any number of events you wish to apply for. The $25. application processing fee will automatically be added to your total space fee charges for the events you signed up for. This is a one time annual charge. If you wish to apply for other events at a later time in 2025, you will not be charged the application processing fee.
Do not apply for this application processing fee without applying for at least one event. You will not be charged the application processing fee until you are accepted into at least one show.
ANNUAL APPLICATION PROCESSING FEE - $25
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Saturday, April 26, 2025 - Sunday, April 27, 2025 (10am - 5:30pm) |
Memorial Park - 21121 Stevens Creek Blvd, Cupertino, CA, 95014 |
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If this is your first application in 2025, please see 2025 Festival Productions Annual Application Processing Fee listed above.
Crafters and artists that feature Japanese items, or better-quality art or craft items imported from Japan, are allowed in this event as well as traditional American arts and crafts. Fair goers are primarily Asian. Japanese drummers and other entertainment, including a major cultural display, attract fair goers from the entire South Bay Area. You will be able to find excellent Japanese food. The Cherry Blossom Festival takes place in Memorial Park that fronts on Stevens Creek Blvd. and Mary Avenue, so the festival gets good drive-by traffic. Outdoor spaces are 10' x 10' and set up on grass and may be left up Saturday night. There is limited security on Saturday night. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event. Applications that are not complete or the space fee has not been paid within 60 days of the event will automatically be cancelled.
FP does not book food vendors or musical performances in this event.
Food Truck and Food Vendor inquiries are welcome. Japanese and Asian style food offerings preferred. Please send proposed menus directly to foodvendors@cupertinotoyokawa.org
Returning artists will have preference to have their 2024 space reassigned to them until March 1, 2025.
The event sponsor has added an indoor section to the festival. The senior center is adjacent to the main festival site. If you sell high quality original Japanese themed art, you can apply for this indoor space. Artists will receive an 8' x 8' space with one table and one chair. In order to secure an indoor location, apply online and select "Qualified Organizational Fee" in order to get the special $200 fee.
For hotel accommodations, go to: https://ilovecupertino.com/lodging/
Sales tax rate is 9.375%
ONGOING JURY DATES: February 1, March 1, and April 1. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.
Space Fee: Arts & Crafts - $250 Outdoor/$200 Indoor Commercial: $450 Government/501 (C) (3) Noinprofit - $200 Food: We do not book food vendors in this event.
Applications that are not complete or the space fee has not been paid for at least 60 days before the event date will automatically be cancelled. For vendor initiated cancellations made within 60 days of the event, there is no refund of the space fees. |
Saturday, September 6, 2025 - Sunday, September 7, 2025 (10am - 6pm) |
Castro Valley Blvd - Castro Valley Blvd at Redwood Rd., Castro Valley, CA, 94546 |
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If this is your first application in 2025, please see 2025 Annual Application Processing Fee listed above.
Come out and join us as we celebrate the 53rd anniversary of this fair. The event takes place on Castro Valley Blvd. in front of the Safeway and Lucky shopping centers. This is the main shopping area in Castro Valley. Many locals attend this event due to the number of community service booths, local entertainment, and commercial booths containing chamber members. Lower and mid priced items sell best. The Fest does allow a limited number of vendors to sell import items. Show hours are 10 AM to 6 PM on Saturday and 10 AM to 5 PM on Sunday. Spaces are 10' x 10' and will be on the street and may be left up over Saturday night. Limited security is provided. There is no water available on the event site and portable generators are no longer allowed anywhere on the event site.
Sales Tax rate is: 10.25%
Returning vendors will have preference to have their 2024 space reassigned to them if the application and deposit are received by March 1, 2025. Applications that are not complete or the space fee has not been paid for at least 60 days before the event date will automatically be cancelled.
ON GOING JURY DATES: March 1, May 1, July 20, August 1. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.
Space Fee: Arts & Crafts - $350 (Chamber $300) Commercial - $550 (Chamber $395) Info/Nonprofit - $295 (Chamber $215) Food - $595 (Chamber $495) For NONCHAMBER Applicants, there is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.
FP will accept a $100 nonb-refundable deposit that will guarantee your space if paid by March 1, 2025. The final balance will be due by July 1, 2025, and the $100 will be applied to the total fee you are required to pay.
If you need to rent a walkin or counter booth, the charge is $350, includes 1 table and 2 chairs. (not required if you bring your own equipment)
Vendor originated cancellations will receive a full refund if the cancellation occurs 60 days or more before the Saturday event date. Vendor cancellations within 60 days of the Saturday event day do not qualify for any refund amount. |
Saturday, September 27, 2025 - Sunday, September 28, 2025 (10am - 6pm) |
Palmetto Ave Pacifica - Palmetto Ave at Santa Maria, Pacifica, CA, 94044 |
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If this is your first application in 2025, please see 2025Festival Productions Annual Application Processing Fee listed above.
The Fog Fest is back. This unique event takes place along the beautiful coast of Pacifica. The Fog Fest weekend kicks off the with its traditional Saturday morning parade. Additional festival draws are the Fog Fest’s signature Fog Cutter cocktail, professional sand sculpture, Sunday Family Fun Fest, and over 200 vendor booths lining Palmetto Ave. Spaces are 10'x10' on the street. Late Friday set up (after 6 PM) is available. Security is provided over Saturday night only. Sponsorships available. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.
Returning artists will have preference to have their 2024 space reassigned to them until March 1st. Applications that are not complete or the space fee has not been paid for at least 60 days before the event date will automatically be cancelled.
ON GOING JURY DATES: March 15, May 20, July 25. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.
Space Fees: Arts & Craft-$350. Space Fees: There is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.
Pacifica Commercial/Professional Services-$600 (Current Pacifica business license and local business address required).
Non-Pacifica Commercial/Professional Services - $1,250.
Government/Local Pacifica 501 (c)(3) Nonprofit - $275.
Corner space - $150.
FP will accept a $100 refundable deposit that will guarantee your space if paid within 10 days of receiving an acceptance of your application. The $100 will be applied to the total fee you are required to pay. This option is only available until March 1, 2025
If you need to rent a walkin or counter booth, the charge is $350, includes 1 table and 2 chairs. (not required if you bring your own equipment)
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