Each year, Festival Productions reviews all applications regardless of whether the vendor is a returning artist, commercial enterprise, non-profit organization, food vendor, or a first time applicant in any of these categories. Event sponsors are not required to have their information reviewed as these organizations have been screened by the hosting organization. 

In order to have your show application processed for any Festival Productions show, you must select this "event" by checking the box to the left of the application event selection page the first time you apply for an event. Be sure that the number of spaces requested is set to "1", because you only need to pay one application processing fee. The $25. application processing fee will automatically be added to your total space fee charges for the events you signed up for. This is a one time annual charge. If you wish to apply for other events at a later time in 2024, you will not be charged the application processing fee.

Do not apply for this application processing fee without applying for at least one event. You will not be charged the application processing fee until you are accepted into at least one show.

ANNUAL APPLICATION PROCESSING FEE - $25

If this is your first application in 2024, please see 2024 Annual Application Processing Fee listed above.

Come out and join us as we celebrate the 51st anniversary of this fair. The event takes place on Castro Valley Blvd. in front of the Shopping Center. This is the main shopping area in Castro Valley.  Advertising is good. Many locals attend this event due to the number of community service booths, local entertainment, and commercial booths containing chamber members. Lower and mid priced items sell best. The Fest does allow a limited number of vendors to sell import items.  Show hours are 10 AM to 6 PM on Saturday and 10 AM to 5 PM on Sunday.  Spaces are 10' x 10' and will be on the street and may be left up over Saturday night.  Security is provided.   There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.

Sales Tax rate is: 9.25%

Applications that are not complete or the space fee has not been paid for at least 60 days before the event date will automatically be cancelled. 

ON GOING JURY DATES:  March 1, May 1, July 20, August 1. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.

Space Fee: Arts & Crafts - $325 (Chamber $300)   Commercial - $495 (Chamber $395)    Info/Nonprofit - $295 (Chamber $215)  Food - $595 (Chamber $495) For NONCHAMBER Applicants, there is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.

FP will accept a $100 non-refundable deposit of $100 that will guarantee your space if paid by May 30, 2024.  The final balance will be due by August 1, 2024, and the $100 will be applied to the total fee you are required to pay.   

If you need to rent a walkin or counter booth, the charge is $275, includes 1 table and 2 chairs.  (not required if you bring your own equipment)

Vendor originated cancellations will receive a full refund if the cancellation occurs 60 days or more before the Saturday event date. Vendor cancellations within 60 days of the Saturday event day do not qualify for any refund amount.

If this is your first application in 2024, please see 2024 Festival Productions Annual Application Processing Fee listed above.

The Fog Fest is back. This unique event takes place along the beautiful coast of Pacifica. The Fog Fest weekend kicks off the with its traditional Saturday morning parade and Fog Jog on Sunday morning, both great sale starts to the day. Additional festival draws are the Fog Fest’s signature Fog Cutter cocktail, professional sand sculpture, Sunday Family Fun Fest, and over 200 vendor booths lining Palmetto Ave. Spaces are 10'x10'. Late Friday set up (after 6 PM) is available. Security is provided over Saturday night only. Sponsorships available. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.

Returning artists will have preference to have their 2023 space reassigned to them until March 30th. Applications that are not complete or the space fee has not been paid for at least 30 days before the event date will automatically be cancelled.

ON GOING JURY DATES:  May 15, July 20, August 25. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.

Space Fees:  Arts & Craft-$350. Space Fees:  Arts & Craft-$350. There is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.

                  Local Address Pacifica Commercial/Professional Services-$600  

                                             (Current Pacifica business license and local business address required)

                   Non-Pacifica Commercial/Professional Services-$1,250

                   Gov't or local Pacifica non-profit community groups only -$275 

                   Guaranteed Corner Space - $125

FP will accept a $100 refundable deposit that will guarantee your space if paid within 10 days of receiving an acceptance of your application.  The $100 will be applied to the total fee you are required to pay. This option is only available until June 1, 2024  

If you need to rent a walkin or counter booth, the charge is $300, includes 1 table and 2 chairs.  (not required if you bring your own equipment)

This is a closed event