Each year, Festival Productions reviews all applications regardless of whether the vendor is a returning artist, commercial enterprise, non-profit organization, food vendor, or a first time applicant in any of these categories. Event sponsors are not required to have their information reviewed as these organizations have been screened by the hosting organization. 

In order to have your show application processed for any Festival Productions show, you must select this "event" by checking the box to the left of the application event selection page the first time you apply for an event. Be sure that the number of spaces requested is set to "1", because you only need to pay one application processing fee. The $25. application processing fee will automatically be added to your total space fee charges for the events you signed up for. This is a one time annual charge. If you wish to apply for other events at a later time in 2023, you will not be charged the application processing fee.

Do not apply for this application processing fee without applying for at least one event. You will not be charged the application processing fee until you are accepted into at least one show.

ANNUAL APPLICATION PROCESSING FEE - $25

The Ashland Cherryland FamFest Spring Event is happening Saturday May 6, 2023.

The festival will take place between 10 a.m. and 6 p.m. on East 14th Street between 163rd Avenue and 164th Avenue in unincorporated Ashland near San Leandro.

Food trucks as well as local eateries and breweries will be in attendance! Live music, children’s areas, games and shopping to fill up your morning and afternoon! This will be a great event for the family so we do hope to see you there!!!

We still have room for vendors, so if you are business who would like to be part of Famfest, join us for this great community event!  Please contact us for any more information!

FamFest is organized by the CVEA Chamber of Commerce in partnership, Supervisor Nate Miley’s office, Alameda County and Reach Ashland Youth Center.

Spaces are 10' x 10' on asphalt. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time

SPACE FEES (per 10' x 10' space only)

Arts and Crafts:  $150 / $100 Chamber member       Commercial:  $200 / $150 Chamber member

Nonprofit:  $125 / $100 Chamber member         Food:  $250 / $200 Chamber member

If this is your first application in 2023, please see 2023 Annual Application Processing Fee listed above.

Come out and join us as we celebrate the 51st anniversary of this fair. The event takes place on Castro Valley Blvd. in front of the Shopping Center. This is the main shopping area in Castro Valley.  Advertising is good. Many locals attend this event due to the number of community service booths, local entertainment, and commercial booths containing chamber members. Lower and mid priced items sell best. The Fest does allow a limited number of vendors to sell import items.  Show hours are 10 AM to 6 PM on Saturday and 10 AM to 5 PM on Sunday.  Spaces are 10' x 10' and will be on the street and may be left up over Saturday night.  Security is provided.   There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.

Sales Tax rate is: 9.25%

Applications that are not complete or the space fee has not been paid for at least 21 days before the event date will automatically be cancelled. A $25 LATE APPLICATION FEE will be assessed to reinstate any cancelled application that was not completed and paid for 21 days before the event. 

ON GOING JURY DATES:  March 1, May 1, July 20, August 1. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.

Space Fee: Arts & Crafts - $325 (Chamber $300)   Commercial - $495 (Chamber $395)    Info/Nonprofit - $295 (Chamber $215)  Food - $595 (Chamber $495)

If you need to rent a walkin or counter booth, the charge is $275, includes 1 table and 2 chairs.  (not required if you bring your own equipment)

COVID CANCELLATION POLICY: All vendors will be entitled to a 100% refund of the space fee paid if the event is cancelled by the Castro Valley Eden Area Chamber of Commerce due to an order from a government agency more than 21 days before the Saturday event date. If the event is cancelled within 21 days or less of the Saturday event date due to COVID-19 or other causes, vendors will be entitled to receive a refund of a portion of the space fee based on the balance of available funds after certain festival expenses have been paid by the chamber. Vendor originated cancellations will receive a full refund if the cancellation occurs 30 days or more before the Saturday event date. Vendor cancellations within 30 days of the Saturday event day may be entitled to a partial refund, however no refunds are available if the cancellation is made within 8 days of the Saturday event date.

If this is your first application in 2023, please see 2023 Festival Productions Annual Application Processing Fee listed above.

The Fog Fest is back. This unique event takes place along the beautiful coast of Pacifica. The Fog Fest weekend kicks off the with its traditional Saturday morning parade and Fog Jog on Sunday morning, both great sale starts to the day. Additional festival draws are the Fog Fest’s signature Fog Cutter cocktail, professional sand sculpture, Sunday Family Fun Fest, and over 200 vendor booths lining Palmetto Ave. Spaces are 10'x10'. Late Friday set up (after 6 PM) is available. Security is provided over Saturday night only. Sponsorships available. There is no water available on the event site, and portable generators are allowed after receiving written permission from Festival Productions at the time you apply for the event.

Returning artists will have preference to have their 2021 space reassigned to them until April 30th. Applications that are not complete or the space fee has not been paid for at least 21 days before the event date will automatically be cancelled.

ON GOING JURY DATES:  May 15, July 20, August 25. Please note that either a category or the entire show could close prior to a scheduled jury date. Artists should apply early to avoid getting a category full response to their late application.

Space Fees:  Arts & Craft-$350. There is a 10% commission on the sales amount over $1500. For example: If your sales are $2700 for the weekend. You can subtract $1500 off of the $2700 leaving $1200 subject to the 10% commission or $120.

FP will accept a $100 refundable deposit that will guarantee your space if paid within 10 days of receiving an acceptance of your application.  The $100 will be applied to the total fee you are required to pay.   

                   Local Address Pacifica Commercial/Professional Services-$500   (Pacifica business      

                                    license required) 

                   SPECIALTY non-Pacifica Commercial Businesses. - $500 (Contact FP before applying)

                   Non-Pacifica Commercial/Professional Services-$1,000

                   Gov't or local Pacifica non-profit community groups only -$225 

                   Guaranteed Corner Space - $125