PO Box 1343
Alameda, CA 94501
(510) 865-3636

Welcome to the the Festival Productions online application website.

This site contains:

  • A complete listing of all events we are producing this season
  • A brief description of each event
  • A schedule of space fees for each event in a number of categories
  • General instructions that pertain to all events, such as space size, availability of electricity, etc.
  • How to apply for any of our events

Calendar of Events

Scroll down past the buttons to the EVENT CALENDAR section of this page to view the complete schedule of events and read a brief description of each event. To obtain additional information about each event, click on the GENERAL INFORMATION ALL FESTIVALS button below. If you still have questions regarding a specific event, please click on the CONTACT US button at the top of this page and send your question in via email.


How to Sign Up for an Event

This website allows you to apply for any of our events without the need to fill out a paper application, collect paper photos, or mail in a payment (You still have the option of sending in a check if you prefer that form of payment). Additionally, you can check the status of your application, receive your acceptance, get your space assignments, and download a site map all from the comfort of your home.

First Time Applicants

If this is your first time using our online application process, please start by thoroughly reading the description of the application process, the general instructions for all festivals, and the event description in the calendar section below. Just click on the HOW TO APPLY FOR AN EVENT and GENERAL INFORMATION ALL FESTIVALS buttons below. Once you have read all the instructions, you can click on the NEW APPLICANTS APPLY ONLINE button to fill out and submit an online application.

Applicants with existing vendor accounts

If you have applied for any of our events in the past, you should have a vendor account already set up. Type in your user name (email address) and enter your password.Then click on the LOGIN button to the right to gain access to your account page. If you do not remember your user name or password, DO NOT CREATE A NEW ACCOUNT

If you create a new account, you will lose any priority status and all the previous event and space assignment history. To retrieve your access information, click on the FORGOT PASSWORD link.

If you are an existing vendor, please enter your authentication information below.
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2021 Festival Productions Annual Application Processing Fee
Thursday, December 31, 2020 - Friday, December 31, 2021 (10 - 5am)
More Information | Get Directions

Each year, Festival Productions reviews all applications regardless of whether the vendor is a returning artist, commercial enterprise, non-profit organization, food vendor, or a first time applicant in any of these categories. Event sponsors are not required to have their information reviewed as these organizations have been screened by the hosting organization. 

In order to have your show application processed for any Festival Productions show, you must select this "event" by checking the box to the left of the application event selection page the first time you apply for an event. Be sure that the number of spaces requested is set to "1", because you only need to pay one application processing fee. The $25. application processing fee will automatically be added to your total space fee charges for the events you signed up for. This is a one time annual charge. If you wish to apply for other events at a later time in 2021, you will not be charged the application processing fee.

Do not apply for this application processing fee without applying for at least one event. You will not be charged the application processing fee until you are accepted into at least one show.


2021 49th Annual Castro Valley Fall Festival
Saturday, September 11, 2021 - Sunday, October 31, 2021 (10am - 5pm)
Castro Valley Blvd - Castro Valley Blvd at Redwood Rd., Castro Valley, CA, 94546
More Information | Get Directions

This event has been cancelled as of Friday, August 5, 2021 due to the increased transmissibility of the Delta variant of the COVID-19 virus.

Full space fee refunds will be issued over the next two weeks.

2021 Danville Fallfest
Saturday, October 23, 2021 - Sunday, October 24, 2021 (10am - 5pm)
Along Hartz Avenue, CA
More Information | Get Directions

If this is your first application in 2021, please see 2021 Festival Productions Annual Application Processing Fee listed above.

Known as the Fair of 1000 Pumpkins, the Danville Fallfest brings together California's best artists and premier craftsmen and craftswomen for an old fashioned fall community event. The fair site is Hartz Avenue, a quaint, tree-lined street with upscale shops. 

Spaces are 10' x 10' and arranged back to back down  Hartz Avenue. Set up begins at 4:00 am and is strictly regulated.

Sales tax rate is 8.25%

Artist Fee is $300 per space.  Guaranteed corner space: $100.

Gov't or Non-Profit 501(c)(3) organizations:  $200 per space

Commercial vendors: $1,000.  Small Commercial & food vendors: $500

If you need to rent a walkin or counter booth, the charge is $275, includes 1 table and 2 chairs.  (not required if you bring your own equipment)

The following CANCELLATION POLICY will apply to all participants of the Danville Fallfest (except for sponsors, which will deal directly with the Chamber) if the Danville Area Chamber of Commerce is required to cancel the event at any time before or during the festival due to public health directives or other health and safety concerns.

If the event is cancelled between 9/27/21 to 10/11/21, the refund will be 80% of the space fee. If the cancellation is between 10/12/21 to 10/17/21, the refund amount would be 70% of the space fee. If the event is cancelled between 10/18/21 to 10/23/21 by noon, the refund amount would be 50% of the space fee. If the event is cancelled after noon time on Saturday, October 23rd for any reason, no refunds will be available. There are no refunds for cancellations initiated by the artist or vendor.

Food Vendor and Corporate Spaces are available on a first come, first served basis. Please contact our office via email for details.